$16.6M
+$16.6M this year1 filing since 2026 · latest Equity filed
Provi (legal entity TIZ, INC.) operates a B2B online marketplace for the beverage alcohol industry, connecting bars, restaurants and retailers with the distributors and brands that supply them. Founded in Chicago in 2016, the platform replaces the texts, phone calls and paper order sheets of the three-tier distribution system with a single digital ordering, search and communication workflow. The marketplace covers more than 750,000 active product SKUs across roughly 1,400 distributor portfolios in 49 U.S. states and serves over 200,000 buyers. Provi has since combined with SevenFifty to broaden its B2B beverage marketplace and industry data coverage.
What sets it apart
Provi aggregates what the company describes as the largest trusted database of U.S. distributor portfolios into one searchable catalog, so a buyer can order across every distributor they work with from a single interface instead of contacting each sales rep separately.
An online B2B marketplace where on-premise and off-premise alcohol buyers search distributor catalogs, discover products, message sales reps, place orders and pay, all in one place.
