Play Intelligence Engine
Gaming media and advertising platformA proprietary audience intelligence and activation system that identifies gaming audiences and their motivations, deploys brand campaigns into gaming and digital environments, and shapes creative to match how those audiences play.
- Audience intelligence identifying demographics, motivations and peak attention moments
- Six psychology-based play personas used to match creative to audience behavior
- Media activation across Roblox, Fortnite, mobile and PC gaming and streaming platforms
- Creative relevance services that design experiences around audience behavior