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ProRata.AI

2 viewers · 30d

Total raised

$13.5M

+$13.5M this year

1 filing since 2026 · latest Equity filed

Cumulative raised
LAST ROUND
Equity · $13.5M
ROUNDS
1
INVESTORS
3
FOUNDED
2024
HQ
Pasadena, CA
SECTOR
AI
EMPLOYEES
N/A
30D VIEWERS
2

AI overview

Updated

ProRata.AI builds attribution, search and advertising technology for generative AI that credits and pays the owners of the content an AI answer was built from. Its systems decompose a generated answer into the sources that contributed to it and apportion revenue pro rata across those sources, with the company sharing 50% of revenue with content partners. ProRata works only from licensed content rather than scraped material, and routes traffic back to the original publishers. It was founded in 2024 in Pasadena, California by Bill Gross and Tarek Najm, and has licensing partnerships with publishers including The Atlantic, TIME, Fortune, The Guardian, Axel Springer and Universal Music Group.

What sets it apart

Rather than opposing AI answer engines, ProRata makes them accountable at the source level: a per-use fractional attribution method that quantifies each publisher's contribution to an individual answer and splits revenue 50/50, built on licensed content only.

Funding history

1 round
Equity+2Mar 9, 2026
Form D
+$13.5M$13.5M total

Latest SEC filings

via EDGAR · CIK 0002038213
Form D · Mar 9, 2026View on EDGAR

Products

1 tracked

Gist Answers

AI search and attribution platform

A customizable AI search and answer tool that publishers can run on their own sites, generating summaries and recommendations exclusively from licensed partner content and attributing each answer back to the sources it drew on.

  • Answers generated only from licensed partner content, no unconsented scraping
  • Per-use fractional attribution of each answer to its contributing sources
  • 50/50 revenue share with content partners
  • Links and traffic routed back to the original source

Links

WebsiteLinkedInSEC EDGAR filings