$11.3M
+$11.3M this year1 filing since 2026 · latest Equity filed
PromptPath is an AI conversation platform built for automotive dealerships. It captures and transcribes customer conversations across inbound phone, outbound BDC, the showroom and F&I, then delivers real-time coaching prompts to staff during those conversations and writes the captured customer intent back into the dealership's CRM. The company was founded in 2023 by Max Steckler, Kevin Root and Malcolm Thorne, exited stealth in 2026, and is headquartered in Austin, Texas.
What sets it apart
Coaches human salespeople live during the conversation rather than replacing them with a chatbot, and covers every dealership touchpoint (phone, showroom, F&I) instead of just call recording.
A real-time conversation coaching and capture platform for auto dealership teams, spanning phone, showroom and F&I interactions.
