Proactive AI Lab, Inc., which operates as Palona AI, builds conversational AI agents for restaurants and multi-location hospitality brands. Its systems answer inbound phone calls and messages, take and modify orders, push them into the restaurant's POS, handle catering inquiries, and monitor existing security camera feeds for operational and food-safety issues. The company was founded in 2024 by Maria Zhang along with veterans of Google and Meta, and raised a $10M seed round in January 2025 led by UpHonest Capital. Its agents are designed to carry a brand's own voice and personality, and integrate with restaurant systems including Toast, Olo, Square, OpenTable and Resy.