FirstTouch is a Dallas, Texas software company that makes LinkedIn a governed, trackable revenue channel by letting go-to-market teams trigger and record social actions directly from their CRM. Connection requests, messages, and other LinkedIn activity run inside HubSpot workflows, sequences, and segments, with attribution and audit trails on every action. The company was founded by Jared Mintzlaff (CEO) and Michael Kurson, both formerly in sales at Klaviyo, and grew out of the problem of researching and personalizing outbound prospecting at scale. FirstTouch reports 100+ revenue teams on the platform and is SOC 2 Type II compliant.
What sets it apart
Email and phone have systems of record; social does not. FirstTouch is CRM-native rather than a standalone browser automation tool, adding territory routing, human approval steps, rate limiting for account safety, and full attribution - plus an MCP endpoint so AI agents can drive the same governed actions.