Attention (legal entity BenWick, Inc.) builds an AI-native platform for revenue teams that records, transcribes and analyzes sales conversations across meetings, calls, email and CRM. Its AI agents automatically update CRM fields, generate follow-up emails, grade calls against sales frameworks such as MEDDIC and BANT, and answer natural-language questions over a company's customer touchpoints. The company was founded in 2021 in New York by Anis Bennaceur and Matthias Wickenburg and serves more than 500 customers. It has raised a $14M Series A and a $30M Series B led by RTP Global, with Aglae Ventures, Eniac Ventures, Alven and Linea participating.