Haus Analytics

Haus Analytics Inc.

9 Investors

Marketing Technology

MOUNTAIN VIEW, CA

Haus Analytics Inc. is a technology company that focuses on providing advanced marketing measurement and decision science platforms. It specifically addresses the complexities of evaluating advertising effectiveness in an evolving privacy-conscious landscape.

Products & Team

Marketing Science and Experimentation Platform

Measurement PlatformSeed

The platform focuses on incrementality measurement, enabling businesses to ascertain the true business impact of their marketing activities beyond baseline results.

Value Proposition

It solves the problem of inaccurate traditional metrics by providing a scientific approach to measure and optimize advertising return on investment, particularly in privacy-focused environments.

Pain Points

Inefficient spending and suboptimal decision-making due to misleading traditional metrics, compounded by rising privacy regulations.

On-demand regional experiments with GeoLiftDaily incrementality reporting with Causal AttributionCausal Media Mix Modeling for historical effectiveness evaluation