Attotude

Website

Attotude Inc.

32 Investors
Eco-friendly consumer goods
MENLO PARK, CA

Attitude Inc. is a Canadian company focused on developing and distributing eco-friendly personal care and household products. Their mission centers around promoting healthier living through sustainable practices and ensuring product safety while minimizing environmental impact through natural, hypoallergenic ingredients and eco-conscious packaging.

Products & Team

Eco-Friendly Personal & Household Products

Consumer packaged goodsSeed

Attitude Inc. offers a comprehensive range of personal care and household products formulated with natural, hypoallergenic, and EWG VERIFIED™ ingredients. These products are designed to cater to environmentally conscious consumers seeking alternatives to conventional products that may contain harmful chemicals and contribute to environmental degradation. The company prioritizes sustainability through minimal packaging, biodegradable materials, and a commitment to reducing single-use plastics.

Value Proposition

Provides safe, effective, and environmentally responsible alternatives to conventional personal care and household products, promoting healthy living and environmental sustainability.

Pain Points

Concerns about exposure to harmful chemicals in conventional products, the environmental impact of single-use plastics, and the lack of transparency in product ingredients and manufacturing processes.

Natural IngredientsHypoallergenic FormulasEWG VERIFIED™Vegan & Cruelty-FreeBiodegradable Packaging
Industry
Other Technology
Primary business sector
Founded
2025
Year established
Location
MENLO PARK, CA
Primary headquarters

Funding History

Total Raised:
$50.0M
E

Equity, Other Offering

Closed
April 2025
$50.0M
Raised
Progress
100%
Raised
$50.0M
Target
$50.0M
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